Oct 17, 2011

Social Data And Curation Models Enable People to Make Informed Choices | Think Quarterly by Google
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Written by : Tom George| 0 | Social Media

Via Scoop.itSocial Media Content Curation

Ed Chi, a member of Google’s in-house research team, reveals how the behaviors of the next generation of web users are going to look vastly different from today’s. While search is about navigating to a particular place, it is social data that enables people to make informed choices.

Filtering – helping users deal with only the most important and relevant information – is a big priority in this era of rapid development. Our information consumption is increasingly driven through social news, with friends, family, and colleagues recommending things they think are important or relevant to us.    Curation is another lens through which information like the news is filtered. But users assign different levels of trust to algorithmically determined news, professionally curated news, and news selected by their friends.

Those trust profiles aren’t entirely intuitive yet, and we’ve found that users are pretty demanding in their assessment of automated news curation if the results aren’t what they expected.   The way users relate to all these models is something we’re looking at very closely. Understanding how users respond to and interact with information within these frameworks will also be essential for marketers… [read full article http://j.mp/pNoIAe]
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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