Oct 17, 2011

MediaPost Publications 2012 Will Be The Year of Television — And Other Predictions 10/17/2011
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Written by : Tom George| 0 | Media

Via Scoop.itinternetbillboards

Apple TV arrives. The big product announcement of 2012 could be that Apple is getting into the television business. This would mean that televisions will truly be part of our digital media ecosystem, interacting seamlessly with Apple’s other devices like the iPhone and iPad. The Apple TV of my dreams will have a Siri-enabled voice interface that makes finding, recording and watching your favorite television shows a breeze. This will solve perhaps the biggest problem with TV today, namely that there is so much content that it is often hard for consumers to discover it. Apple TVs would also include a front-facing camera for making FaceTime video calls to friends and family, further embedding television into our lives. TV ad tech arrives. In 2012 it will finally be possible to serve television ads based on household data to over 15 million homes. Also, thanks to companies like Simulmedia, marketers will be able to target audiences on TV much as we have been able to do online. In 2012, television advertising will join the 21st century.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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