Via Scoop.it – internetbillboards
Apple TV arrives. The big product announcement of 2012 could be that Apple is getting into the television business. This would mean that televisions will truly be part of our digital media ecosystem, interacting seamlessly with Apple’s other devices like the iPhone and iPad. The Apple TV of my dreams will have a Siri-enabled voice interface that makes finding, recording and watching your favorite television shows a breeze. This will solve perhaps the biggest problem with TV today, namely that there is so much content that it is often hard for consumers to discover it. Apple TVs would also include a front-facing camera for making FaceTime video calls to friends and family, further embedding television into our lives. TV ad tech arrives. In 2012 it will finally be possible to serve television ads based on household data to over 15 million homes. Also, thanks to companies like Simulmedia, marketers will be able to target audiences on TV much as we have been able to do online. In 2012, television advertising will join the 21st century.
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