Oct 17, 2011

Is YOUtility the Future of Marketing? | Convince & Convert
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Via Scoop.itMarketing Strategy & Business

In a world where every prospective customer is facing an invitation avalanche, where every business is asking people to follow their tweets, read their blog, or watch their videos, you must resist the temptation to communicate solely and endlessly about your company, hoping for a quick sale. Helping can replace selling, or at the very least reduce the friction within that sales transaction. And you can do this.  If you want to succeed in a world where the balance of marketing power has swung dramatically in favor of the customer, you need to become a YOUtility… [read full article http://j.mp/p8T0g6]
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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