Via Scoop.it – internetbillboards
When social bookmarking service Delicious relaunched late last month under its new owners, YouTube co-founders Steve Chen and Chad Hurley, what was intended to be a triumphant return for one of Web 2.0′s iconic services turned instead into a sprawling mess. Where the team had hoped people would warm to the site’s new, more mainstream approach to tagging the web, any excitement was drowned out by a litany of complaints from existing users.
From missing accounts to broken APIs to tagging features that had been killed in the migration, their angst erupted everywhere possible — on Twitter, Facebook and on the web. In a post shortly after the launch, I cataloged some of the issues and pointed out where, perhaps, it had gone wrong: maybe the new team misunderstood the way existing users relied on Delicious… maybe they treated the products as if it was new when it was, in fact, a relaunch.
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