Via Scoop.it – internetbillboards
A personal brand can be your most valuable asset, whether you’re a freelancer looking for higher–paying gigs, or a corporate employee or C-level manager looking to get promoted or place more emphasis on the work that you do. Personal branding makes who you are, what you do, and why you do it more clear to those around you, and that brings new opportunities your way and helps you achieve the goals you’ve already set for yourself. It is the art of presenting your philosophy and message as clearly as possible using a variety of media. For the past 5 years, I’ve been building brands for large corporations and tiny startups while at the same time consulting with individuals on what they can do to take ownership of their personal brand. The impact that a successful brand can have on a business’ bottom line is incredible, and the rewards that stem from a strong personal brand are just as valuable.
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