Via Scoop.it – internetbillboards
It’s been an eventful couple of weeks for utopian megacorporation Apple, to say the least, but the recent passing of founder/patron saint Steve Jobs isn’t slowing down the company’s longterm plot to absorb the entire media universe. According to the Los Angeles Times, Apple has been finalizing deals with major studios that would allow users to purchase movies on iTunes and then watch those movies on any Apple device — the movies would live in Apple’s cloud service. (The Times claims that the service is launching in late 2011 or early 2012; reps for Apple wouldn’t confirm or deny, natch.) It’s an intriguing expansion of iTunes’ movie service, which has been passed by flavor-of-the-year streaming options like Netflix and Hulu. This news also comes as some Hollywood studios, including Warner Bros., Paramount, and Fox, begin to launch their own separate cloud service, called Ultraviolet.
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