Via Scoop.it – internetbillboards
“But when Facebook Connect came out (in 2008), all this changed,” says Jesse Stay in his book, Facebook Application Development for Dummies. In just five months, JibJab achieved the following because of Facebook: 1.5 million new users Achieved six to ten times increase in the traffic from Facebook Reduced the friction of sign-on, making it easier for users to get in and start using the website What the company realized was that by leveraging Facebook, it was able to connect with users and bring those users and their friends back to their site. Since then, countless organizations have also realized that integrating Facebook into their sites or applications is good for business. It keeps users interested longer, improves page views, encourages engagement and spreads the word about your brand.
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