Oct 4, 2011

What’s the biggest drawback with social media marketing?
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Via Scoop.itEnterprise Social Media

Social media marketing isn’t without it’s challenges. This quick poll highlights what some of the biggest challenges are and it would be great to get your opinions on these.   A bit of a LinkedIn discussion that considers the question.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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  • Peter Johnston • The biggest drawback is social media marketing doesn’t exist.

    Anyone who calls it social media doesn’t understand what is going on. Media is an old broadcast term for an in-between – between news and listener/reader/watcher. Hence TV, Radio, Newspapers, Magazines and even billboards are media. Bot Facebook, Twitter, LinkedIn etc. are not.

    What is going on here is social networking.
    People are talking to each other, not to companies.

    Decades of irresponsible marketing and selling have trained consumers that companies are not to be trusted. So they’d rather ask each other.
    With 700+ million people to ask, there’s bound to be a few who have experienced the same problems or seen the same opportunities.
    What have they done?
    How did they get on?
    What features are important and what is just company hype?
    Which companies would they recommend – and which would they suggest you avoid?

    Unfortunately the biggest drawback is companies not changing their ways.
    Continuing to interrupt everything people do to say “Buy me”.
    Pushing messages at them regardless of where they are in the decision process.
    Not taking time to find out what they’re really thinking about.
    and…

    Simply thinking of the conversation people are having with each other as another opportunity for them to butt in and say “buy me”.

    When marketers stop seeing social networks as marketing media and start listening to the conversations to learn how people perceive them then we might get somewhere.


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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