Via Scoop.it – internetbillboards
In years past, social media has amplified awareness of breast cancer. With over 750 million active users, Facebook is the largest social network and has been the powerhouse vehicle in supporting multiple social good efforts. Most actions on Facebook take place within networks of friends.
Campaigns have the opportunity to spread virally from friend to friend. In January 2010, bra color status updates dominated newsfeeds worldwide to raise awareness for breast cancer. Seven months later, the “I like it on” status updates (which actually referred to where women like to place their purses) went viral on Facebook to show support for breast cancer.
Now one year later, Facebook is still the initial social media outlet that brands are turning to, to show their support for breast cancer this month. I’ve outlined five ways companies are showing their support for breast cancer awareness via social media.
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