Oct 3, 2011

Facebook Bolsters Page Insights, Unveils New Ad Unit | ClickZ
Share

Written by : Tom George| 0 | Facebook

Via Scoop.itinternetbillboards

With Advertising Week beginning in a matter of hours, Facebook today is unveiling an overhaul of its Page Insights product as well as a new ad unit called “Premium Ad Product.” And whether your brand’s Facebook posts inspire consumer engagement is about to become transparent for essentially all to see.

Among a slew of new Facebook Insights metrics sure to interest brand managers, “People Talking About This” is perhaps the most intriguing. It’s a raw number – not a percentage – that adds up various engagement types that a page post generates for a brand. The stat will include number of likes, number of Facebook user comments involving the brand, RVSPs, “@mentions” of a brand, Facebook Places check-ins, and photo-tags.
Show original

Enhanced by Zemanta

Tags: , , , , , , ,

Follow Me!

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
Follow Me!
0

Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom