Via Scoop.it – internetbillboards
With Advertising Week beginning in a matter of hours, Facebook today is unveiling an overhaul of its Page Insights product as well as a new ad unit called “Premium Ad Product.” And whether your brand’s Facebook posts inspire consumer engagement is about to become transparent for essentially all to see.
Among a slew of new Facebook Insights metrics sure to interest brand managers, “People Talking About This” is perhaps the most intriguing. It’s a raw number – not a percentage – that adds up various engagement types that a page post generates for a brand. The stat will include number of likes, number of Facebook user comments involving the brand, RVSPs, “@mentions” of a brand, Facebook Places check-ins, and photo-tags.
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