Via Scoop.it – internetbillboards
One example of how Virgin America is focused and responds to employees and customers is how Virgin named the plane that flies between San Francisco to Boston the #NerdBird. According to Jill Fletcher, the Virgin’s Social Media Manager, the plane was dubbed the #NerdBird after employees and customers frequently used the nickname to describe its passengers and crew. Fletcher explains, “We definitely have used our social media fans to crowd source new products and service onboard our planes.” Like requests for cocktails to be sold on flights, in-flight entertainment options including a 3000 song MP3 catalogue and the ability to keep an open tab for all customer purchases. Why doesn’t every company do this?
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016