Via Scoop.it – internetbillboards
With a 7-inch display, the Fire is about half the size of the iPad. At $199, it’s also less than half the price of the cheapest Apple model. Amazon has painted over the rough surfaces of Google Inc. (GOOG)’s Android operating system with a fresh and easy- to-use interface and tied the device closely to its own large and growing content library.
Kindle Fire owners can watch the film “Rio,” scroll through magazines such as The New Yorker or Esquire, and access their music collection on Amazon’s servers. “What we are doing is offering premium products at non- premium prices,” Bezos says. Other tablet contenders “have not been competitive on price” and “have just sold a piece of hardware. We don’t think of the Kindle Fire as a tablet. We think of it as a service.”
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