Sep 28, 2011

Time To Hire A Chief Content Officer
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Should your company have a Chief Content Officer?

Who is the Chief Content Officer in your company?

I ask the question because it is a role that is increasingly common, particularly in the US.

In case it is new to you, a CCO is the single person who is responsible for the whole company’s content output. He or she marshalls a company’s internal army of writers, bloggers, technologists and amateur film-makers ensuring that everything that is posted in the company’s name is of a quality and relevance that customers would expect.

And in this age of instant publishing and information-hungry, Google-happy buyers, the content made available is vital to maintaining a share in the market and a presence in the hearts, minds and bookmarks of the target audience. So I thought it was about time we asked (and answered) the question: what benefits does a CCO actually bring to a B2B organisation?

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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