Via Scoop.it – Pervasive Entertainment Times
But given that Ashton Kutcher is deeply associated with social media — he was famously the first Twitter user to rack up 1 million followers — it seemed likely that his addition to the show dramatically amplified its “social TV” footprint: the extent to which people talk about it on social media. As it happens, the team at Ad Age’s editorial partner Bluefin Labs, a Cambridge-Mass.-based social-media analysis company that specializes in social TV, told me that they’d collected social-media responses to last year’s “Two and a Half Men” season premiere (when Charlie Sheen was still on the show) and this year’s, as well as all the airings in between. You know what that means: charticle time!
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