Sep 26, 2011

Is the ‘Social TV’ Effect on ‘Two and a Half Men’ Sustainable?
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Written by : Tom George| 0 | Entertainment

Via Scoop.itPervasive Entertainment Times

But given that Ashton Kutcher is deeply associated with social media — he was famously the first Twitter user to rack up 1 million followers — it seemed likely that his addition to the show dramatically amplified its “social TV” footprint: the extent to which people talk about it on social media. As it happens, the team at Ad Age’s editorial partner Bluefin Labs, a Cambridge-Mass.-based social-media analysis company that specializes in social TV, told me that they’d collected social-media responses to last year’s “Two and a Half Men” season premiere (when Charlie Sheen was still on the show) and this year’s, as well as all the airings in between. You know what that means: charticle time!
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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