Via Scoop.it – Marketing Strategy & Business
The image of Facebook as purely reserved for B2C with its casual terms of “fans” and “friends” has slowed its adoption by companies that sell to other business not just consumers. Facebook as a “B2C” (Business to Consumer) marketing and online asset is easy to see but you need to think a bit harder and longer to realize its potential as a B2B (Business to Business).
Facebook should be thought of as an extension of a businesses website, blog and online store that promotes and publishes to the channel where its customers are hanging out. These are just some of the key ways to use Facebook for B2B marketing. I am sure that once you put your creative hat on and spend a bit of time brainstorming you will be surprised by how many more ideas you will come up with!….. [read full article http://j.mp/qS2Zr2]
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