Via Scoop.it – internetbillboards
Intro: There should always be two sides to every coin, and even though I personally am an advocate of content marketing, I wanted to be unbiased and give another perspective. What do you think? Be sure to weigh in with a jiucy comment and get some of my commentluv. So you hire an SEO, social media guru, business coach, and who ever else is willing to take your money, and they all tell you the same thing: You need better content. At this point there is a 50% chance that they are right. So let’s take a look at what you should do if they are wrong, and what you should do if they are right.
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