Via Scoop.it – internetbillboards
For Facebook, it all boils down to one problem: emotion. Facebook has hundreds of millions of users and spectacular levels of engagement, but it is a platform that has lost its emotional resonance over the years. More and more people visit Facebook out of necessity rather than desire. It’s a platform people prefer to hate, but won’t leave simply because all their friends are there. It’s a relationship gone stale. After years of dating, the magic between Facebook and its users has dissipated. It’s a natural evolution in any relationship, but now there is another suitor vying for Facebook’s users. And a lot of people think this suitor is easy on the eyes.
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