Once you’ve created and optimized that great video, blog post, or infographic, you want it to get some attention. It’s time to put the marketing in content marketing, and that’s where the power of social media really kicks in. By leveraging social media interactions, you can circulate your content and put your brand in front of potential customers. If you’re paying attention to where your target audience hangs out online, you can interact with them there.
Traditional marketing through television, radio and even print is more interruption-driven, whereas content marketing engages your customers with something they are already interested in, often providing them creative solutions to their problems. This makes the social web the ideal place to promote your business as the source of information that your customers are looking for.
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