Via Scoop.it – internetbillboards
When I sat in a room of public relations officers for colleges and universities and suggested that, in certain situations, they might want to let their students know about events happening on a rival campus across town, they all looked at me like I was a complete idiot.
Why would we ever want to “send our people” elsewhere? Here’s why: Because people will come to know and love you as a trusted source who understands them and their needs.
This idea of knowing your target audience so well that you are able to sift through all the information, resources, and events out there produced by other nonprofits (and businesses for that matter), and recommend the best of it to your participants and supporters is, I believe, an essential part of your role as a professional marketer today.
When you do that sorting, sifting, and sharing, it’s called “curating content” in today’s marketing language….. [read full article http://j.mp/r9Gl1f]
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