I particularly like this example of possible social media advertising:”Think of Coca Cola being able to pull all the (public) pictures posted to Twitter in the last hour of people drinking a can of Coke next to a pool.
Pictures taken by real customers. That’s the context: “Here are pictures of people who just had a Coke next to a pool in the last hour.” Imagine these pictures on display at a large grocery store, served up in real time. People would look at it and think, “Oh, that looks good.”http://www.revenuejournal.com/blog/mastering-curation-sam-decker-king-curation-lays-it-out
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