Via Scoop.it – internetbillboards
In a bid to increase advertiser reach and boost revenue, Twitter has begun allowing brands to inject ads into the timelines of non-followers. The move is a significant evolution of the Promoted Tweets platform, which launched in 2010 but until now has restricted each advertiser’s potential reach to consumers who have followed the brand.
That in turn has stunted Twitter’s revenue growth. Now advertisers will be able to augment their addressable audience by targeting users who Twitter decides have matching interests to their existing followers. But the pickings will be slim at first, as Twitter restricts the initial rollout to less than 10 percent of its global users.
“Of this group, we will only show Promoted Tweets to people from advertisers relevant to their interests,” it said in a statement. “We are carefully measuring how users respond to and engage with these Tweets; based on this response, we will roll this capability out to a wider audience in the coming months.”
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