Sep 14, 2011

Twitter Lets Brands Serve Ads to Non-Followers
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Written by : Tom George| 0 | Social Media

Via Scoop.itinternetbillboards

In a bid to increase advertiser reach and boost revenue, Twitter has begun allowing brands to inject ads into the timelines of non-followers. The move is a significant evolution of the Promoted Tweets platform, which launched in 2010 but until now has restricted each advertiser’s potential reach to consumers who have followed the brand.

That in turn has stunted Twitter’s revenue growth. Now advertisers will be able to augment their addressable audience by targeting users who Twitter decides have matching interests to their existing followers. But the pickings will be slim at first, as Twitter restricts the initial rollout to less than 10 percent of its global users.

“Of this group, we will only show Promoted Tweets to people from advertisers relevant to their interests,” it said in a statement. “We are carefully measuring how users respond to and engage with these Tweets; based on this response, we will roll this capability out to a wider audience in the coming months.”
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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