Via Scoop.it – Content Curation, Social Media and Beyond
This is a great article reminding us how important it is to post content with a purpose. What is your natural authority and expertise? Who is your audience and what do they care about? Do you speak to them through knowledge and authenticity?
In short, do you give your intended audience reason to trust you? This is important, because there are an ever-increasing number of news sources. So ask yourself what stands you apart from search algorithms and your competition? If you have no knowledge of what you are writing, you cannot provide context.
Why should your audience read the pieces you select? By offering commentary to show how a piece relates to your audience, you set yourself up as an authority on a subject. And if people think you understand a subject that interests them, you establish yourslef as someone capable of providing the information they want to read consistently. They’ll seek your content which leads to loyal followers where all kinds of opportunities abound.
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