Via Scoop.it – internetbillboards
Content Marketing is Mainstream The first take-away for me is the realization that content marketing has really arrived. Joe Pulizzi is well recognized as the Godfather of Content Marketing.
He points out that businesses have used content marketing for decades without calling it content marketing. But, the realization that buyers engage with relevant and compelling content more effectively than advertising messages is finally recognized by businesses across all industries.
In Joe’s opening remarks he points out some statistics that can’t be ignored: B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives.51% of B2B marketers plan to increase their spend in content marketing over the next 12 months.
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