Sep 13, 2011

Content Marketing World Rock n Rolls
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Via Scoop.itinternetbillboards

Content Marketing is Mainstream The first take-away for me is the realization that content marketing has really arrived. Joe Pulizzi is well recognized as the Godfather of Content Marketing.

He points out that businesses have used content marketing for decades without calling it content marketing. But, the realization that buyers engage with relevant and compelling content more effectively than advertising messages is finally recognized by businesses across all industries.

In Joe’s opening remarks he points out some statistics that can’t be ignored: B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives.51% of B2B marketers plan to increase their spend in content marketing over the next 12 months.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom