If you have any intention at all of using Facebook as a marketing tool for your business, there’s one name you need to know: Mari Smith.
Widely regarded as the world’s premier guru for all things Facebook, Mari (pronounced mahr-ee) is the co-author of Facebook Marketing: An Hour a Day and the upcoming The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web (due October 25).
No question about it: Mari knows her stuff. And she delivers it with such delightful verve and enthusiasm, she’s a great deal of fun to learn from.
What I love about following Mari is that no matter how much I learn about Facebook, she always has something new and interesting to share. Take, for example, this latest video of hers, which appeared last week on Social Media Examiner.
In the clip, Mari introduces the concept of News Feed Optimization (NFO), a set of practices you can implement to improve your chances of appearing in your page fans’ news feed.
First, you should know that 90% of the people who “like” your page never go back to the page … and that’s OK, because they see your content as it appears in their news feed. But there is a trick (actually several) to making sure you rise to the top of all the traffic vying for that valuable news-feed real estate.
Think of it this way: NFO is to Facebook what SEO (search engine optimization) is to Google.
In her latest video, Mari offers 7 easy tips to ensuring that your content makes the news-feed cut … and yes, some of them surprised me, too.
- Less is more. Most of the Facebook users who “unlike” pages do so because of too-frequent posting. Mari recommends about 2-5 times a day … although Hubspot guru Dan Zarrella’s evidence indicates that 3 times a week is optimal. You might have to play around to find the sweet spot for your specific audience; just remember not to overdo it.
- Keep the character count short; 80 or less is best.
- Photos, videos, and links get better placement than plan status updates.
- Use full links instead of shortlinks (like bit.ly).
- The highest traffic time on Facebook is 10 am to 4 pm Eastern Time; however, you might want to experiment with after-hours posting as well.
- Traffic on Thursday and Friday is 18% higher than other days.
- Post manually rather than using a third-party app; not only does Facebook rank manual posts slightly higher, but according to a recent study by Applum (creator of EdgeRank Checker) indicates that posting through a third-party app will reduce the number of likes and comments you receive by a whopping 80%.
So, there you have it: a few handy tips from my favorite Facebook guru (gurette?) to improve your content news-feed mojo. Give them a try and let me know how it goes in the comments—we’d love to hear from you!