Via Scoop.it – internetbillboards
The search giant’s recent move shows it’s thinking more like a publisher than an aggregator, and this holds lessons for your organization. Media, social and mainstream alike, are abuzz with Google’s acquisition of ZAGAT, which was a curator of diners’ reviews of restaurants (along with hotels, theaters, golf courses, and more) before the World Wide Web existed.
According to Marissa Mayer, Google’s local, maps and location services VP, writing on the official Google blog: “Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.”
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