Via Scoop.it – Contentmarketing
Curation at Content Marketing World 2011 – What you missed. Many people often confuse content curation with piracy or regurgitation. In my presentation Constructing a Powerful Content Curation Formula for Your Brand, I reviewed how content curation differs from aggregation, why it is not piracy, content farming, or regurgitation of content.
Content curation requires you to abide by a set of ethics where you always cite sources, link to original content, and only reproduce a small portion of the original content.
Most importantly, content curation is a very human process with a curator in the middle, not an algorithm. “ Content curation shouldn’t push brand messaging. That’s what content creation is for. #cmworld
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