Sep 10, 2011

Curation at Content Marketing World 2011 – What you missed – Content Curation Marketing
Share

Via Scoop.itContentmarketing

Curation at Content Marketing World 2011 – What you missed. Many people often confuse content curation with piracy or regurgitation. In my presentation Constructing a Powerful Content Curation Formula for Your Brand, I reviewed how content curation differs from aggregation, why it is not piracy, content farming, or regurgitation of content.

Content curation requires you to abide by a set of ethics where you always cite sources, link to original content, and only reproduce a small portion of the original content.

Most importantly, content curation is a very human process with a curator in the middle, not an algorithm. “ Content curation shouldn’t push brand messaging. That’s what content creation is for. #cmworld
Show original

Enhanced by Zemanta

Tags: , , , , , , ,

Follow Me!

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
Follow Me!
0
Opt In Image
Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom