Sep 4, 2011

Why CNN Acquired Zite [INTERVIEW]
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Written by : Tom George| 0 | Technology

Via Scoop.itinternetbillboards

We interviewed executives at CNN and Zite to find out more about what the acquisition means for both companies.   In tablets generally and the iPad particularly, consumers have found a device conducive to reading news. It’s no surprise then that a growing number of newsreading apps have appeared, from individual, branded apps such as The Wall Street Journal for iPad to independent apps such as Flipboard, Editions and Zite, which are designed for consuming content from a variety of sources. Zite was acquired by CNN Tuesday. In an emailed statement, CNN’s general manager of digital, KC Estenson, suggested that Zite will continue to work with a wide array of media partners and that its technology will also be leveraged “to help CNN’s websites and apps serve more personalized content, making our current digital services even better.”
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Zite: Personalized Magazine for iPad from zite.com on Vimeo.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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