Via Scoop.it – Marketing Strategy & Business
Facebook business story: Discover how to build a Facebook community and monetize your Facebook page thanks to specific demographic data from Facebook Insights.
Most of us know Facebook marketing is working when more sales roll in or site traffic grows. But for Alex Morrissey of JamaicansMusic.com, that moment came when a party in Indonesia ran out of goats.
Today, Morrissey is proof that doing what you love can lead to success. And he says he wouldn’t be where he is today without Facebook. The JamaicansMusic.com Facebook page now has more than 470,000 global fans—adding nearly 1,000 every day—making it what is thought to be the largest Facebook fan page of any in the Caribbean.
He owes the site’s momentum largely to the growing Facebook traffic. But Morrissey doesn’t just post on the site’s wall. He’s taken a few strategic steps that have made all the difference: rich content on Facebook, attractive giveaways and geographic targeting of promotions……. [read full article http://j.mp/qB1vQk]
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