Sep 1, 2011

A New Model for Business: The Museum – The Firm as Curator | Forbes India Magazine
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Written by : Tom George| 0 | Business

Via Scoop.itSocial Media Content Curation

Harvard Business School’s Ray Weaver is exploring the idea that many consumer-centric web-based businesses would benefit from acting more like museum curators.   Weaver argues that web-based businesses would benefit from such expert curators. On the web, options for products, services, and information are virtually endless, too. It’s daunting for customers, and there’s an increasing body of academic research showing that the public responds positively to limited choices.    But like museums, these businesses must go beyond simply limiting choices, Weaver says. They must present their wares in such a way that the consumer understands and appreciates the limitations.   “Curators don’t just put the stuff out there. They make choices about which pieces to put next to other pieces, and put little plaques next to them explaining why you should care,” he explains. “They educate their ‘customers’ about what they’re looking at. And that is the missed opportunity in many for-profit businesses today.” [read full article http://j.mp/oGHEUu]
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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