Via Scoop.it – The Millenials – GenY watch
Older consumers more concerned about privacy. Although more and more consumers are opting in to location services such as foursquare and Facebook Places, consumers under age 35 are particularly willing to share location in exchange for value, research suggests. Q2 2011 data from mobile Wi-Fi hotspot provider JiWire indicates that 53% of all mobile Wi-Fi users are willing to share their location to receive more relevant content. Younger consumers are particularly responsive to location-based programs—60% of 25- to 34-year olds and 58% of those under 25 are willing share location. http://www.emarketer.com/Article.aspx?R=1008555
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Content Curator
Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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