LinkedIn Makes Changes to Social Ads Following Privacy Uproar
Via Scoop.it – internetbillboards
After receiving user backlash for its newly launch “social ads,” LinkedIn addressed privacy concerns by changing the ad formats.
LinkedIn introduced its new social ad formats in June — the Facebook-like ads integrate member activities and information into advertising.
The ad format pulls in relevant connections from a user’s network into banner ads, using those members’ photos and names. Upon launching the ads, LinkedIn explained that users could opt out at any time.
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- LinkedIn Launches Social Ads, But At Least We Can Opt Out (readwriteweb.com)
- LinkedIn users – change your ‘social ads’ setting immediately (venturebeat.com)
- Privacy, Advertising, and Putting Members First (linkedin.com)
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