Via Scoop.it – internetbillboards
It appears, turbulence in the stock market has forced Zynga to postpone its IPO for couple of months. With lingering fears of double dip recession, Zynga does not want to risk a poor response from the market. As Gamasutra points out, “For an entity as closely watched as Zynga will be, a tepid start on Wall Street could make potential investors doubt the company’s power in the gaming industry.”
Alan Patricof, managing director of Greycroft Partners LLC told Bloomberg that the IPO may be delayed until November. He also points out that consumer based tech companies need a certain euphoria before they go public. But this does not stop the company from launching new games. Today, it announced the launch of its new social game Adventure World. The game brings in a breath of fresh air — with cool adventures to be done across different continents, puzzles to be cracked and mysteries to be solved.
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