Via Scoop.it – Social Media Content Curation
Last week, we reported that interactive marketing was forecasted to grow substantially over the next five years. Almost on cue, two launches seek to capitalize on this predicted growth. Ventana, best known for its public relations, has spawned a new entity it’s calling Ventana New Media.
With it comes the release of the Ventana New Media Engine, designed to optimize content-driven search engine communications so organizations can build an effective brand identity, while generating leads accurately across appropriate platforms.
In an effort to help companies harness the value of social media, the New Media Engine is a publishing platform that connects content to six major types of networks, which could accelerate a message or visibility. The platform aims to help companies control their message in a way that adds value for both company and customer…… [read full article http://j.mp/qFiLKv]
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