Aug 30, 2011

PR stunt or not, Morton’s airport steak delivery demonstrates a culture of customer recognition
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Via Scoop.itinternetbillboards

Amidst all the positive buzz Morton’s steak house generated with its delivery of a steak to Peter Shankmanat an airport baggage claim, there’s also a fair amount of criticism, dismissal and snark.In case you missed the story, Peter (founder of HARO, social media A-lister and all-around good guy) tweeted jokingly to Morton’s Twitter account that a porterhouse waiting for him when he landed in New Jersey would be great. Peter is a regular Morton’s customer—a VIP-level customer, in fact—and it doesn’t hurt that he has nearly 110,000 followers. Morton’s sent a tuxedo-clad waiter to deliver the steak to Peter in baggage claim.
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Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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