Via Scoop.it – internetbillboards
Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important.
Up to this point, the top metric for social media marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz. Although only 15.4% of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing rapidly.
Now is the perfect opportunity for your business to take advantage of the opportunities that social media offers for getting found by prospects and interacting with prospective customers. While other companies struggle with whether or not to participate, you can be out in the trenches gathering fans and gaining evangelists.
One great way to do this is through a Facebook Fan Page. These pages offer a venue for your fans to interact, participate in discussions regarding your business, and stay informed about what’s going on at your company. Creating a Facebook Fan Page is easy, but before you do, take a look 20 companies I’ve compiled that have gotten a head start, and find out how they are doing it right!
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