Aug 27, 2011

The NYT launches a Twitter feed for live coverage of breaking news
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Written by : Tom George| 0 | Media

Via Scoop.itSocial Media Content Curation

As Hurricane Irene storms its way toward the Eastern seaboard — and as news organizations scramble to cover it — The New York Times has launched @NYTLive, a Times-run account featuring “in-depth Twitter curation of major news stories by New York Times editors.”   The paper’s main account, @NYTimes, has over 3.6 million followers; the brand new @NYTLive has only 2,200.

Not at all shabby for an hour-old account, but why wouldn’t the Times use its biggest Twitter megaphone? First, it solves a problem faced by many news organizations, the small and especially the big, that use Twitter to share stories across several topics and coverage areas.

By breaking out the breaking news from the everyday news — the you-care-about-it-now from the comparatively evergreen — @NYTLive gives the Times the flexibility to live-tweet big stories without flooding its main account and overwhelming the other stories that are sent out on its feed….. [read full article http://j.mp/qHTLZi]
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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