Via Scoop.it – The Millenials – GenY watch
Andy McLoughlin, Co-founder, EVP Strategy at Huddle wrote this interesting article about the Millennials and the technology gap that exists today in the business arena. Much has been written about the Millennials / digital natives / MySpace / Facebook / latest social phenomenon generation entering the world of work and disrupting the traditional IT department. This is a generation that is accustomed to getting information in real-time: the Millennials have never known life without the internet. They keep in touch with friends and family via Facebook, share their pictures on Flickr and communicate using instant messaging tools such as Skype and GoogleTalk. Needless to say this is a generation that is unlikely to purchase a photo album or send a letter via ‘snail mail’. When you drop this generation of Digital Natives, accustomed to flexibility and openness, into a workplace where the CIO holds the technology keys, they could be on an inevitable collision course. Faced with traditional inward-looking systems and lock-down on social networking sites, Millennials everywhere will be banging on the door of the IT department and expressing their disgust at the dinosaur-like technology in place, right? Not according to new research by GigaOM Pro and Isurus Market Research & Consulting, sponsored by IT support vendor Bomgar. http://www.scoop.it/t/the-millenials-geny-watch/p/404428673/http-www-aiim-org-community-blogs-expert-it-and-the-millennials-bridging-the-chasm
I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.
I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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