Via Scoop.it – People To Watch
Chris Penn is brilliant, insightful, and a beacon of light in this turbulent marketplace. Anyone who can take solutions from the dojo floor and bring them into marketing is someone who can deepen your perspective with his unique ability to blend these worlds (old world with new; east with west) together.
He’s different, he’s a change agent and someone to watch. Thank you Chris for your amazing work, keep it up, we need you! Here is what he does: (In his own words) Intro: Who I Am, What I Do – Awaken Your Super Hero. My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other.
I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but I’m not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for all of the different worlds I work and play in.
I play World of Warcraft, but take the lessons from a virtual battlefield and apply them to business. I take solutions from the dojo floor and bring them to marketing. The net effect of all this is that fresh ideas, insights, and solutions are never far away because I can take a problem in one world, look for a similar problem with a solution in another world, and find solutions when “pure professionals” in just one world get stuck.
That’s who I am, that’s what I do. I’m also the Director of Strategy and Innovation at WhatCounts enterprise email marketing, a co-founder of PodCamp with Chris Brogan, a co-host of the Marketing Over Coffee marketing podcast with John Wall, a professor of Internet Marketing and lead subject matter expert, curriculum designer, and professor of Advanced Social Media at the University of San Francisco online. I’ve been a practitioner of the martial arts for 20 years now, and currently hold a black belt in ninjutsu under the guidance of Sensei Mark Davis of the Boston Martial Arts Center. http://www.christopherspenn.com/welcome-aboard/
I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.
I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
Latest posts by janlgordon (see all)
- The NYT launches a Twitter feed for live coverage of breaking news - August 27, 2011
- Congratulations! Christopher S. Penn You Just Got Put On Internet Billboards - August 27, 2011
- Flipboard, Personalized Online Magazine, Pursues TV & Films - August 27, 2011