Via Scoop.it – Entrepreneurs and beyond
Guest Post by Annabel Candy for Liz Strauss She asks the question: Would you like to build stronger relationships with your potential clients and create trust faster? Me too and I’m finally making in roads. Great post, knowing how to strike a balance – telling stories that your audience/customers can identify with creates a bond and from there you build trust. She asks the question: Would you like to build stronger relationships with your potential clients and create trust faster? Me too and I’m finally making in roads. Here’s what caught my attention:
Annabel writes: (It’s so true)! My blog was definitely not a marketing tool for my business but gradually people started contacting me and asking if they could work with me even though they’d never met me. People all around the world suddenly wanted to work with me not because they knew my qualifications or work experience, but because of personal experiences I’d shared on my blog. Looking back to when I was new to business I made a big mistake by always putting up a professional front. I hid my personality and values behind what I thought was business-like behavior.
But sharing personal stories has helped build trust and grow my business much more effectively. Whereas before I probably came across as one of those boring experts we all try to avoid, now people see me as a real person, someone they wanted to hang out with online and offline, someone flawed like them and someone they’d enjoy working with. http://www.successful-blog.com/1/are-you-afraid-of-getting-personal-in-business/
I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.
I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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