Via Scoop.it – Content Curation, Social Media and Beyond
This is very exciting news, for publishers and consumers! Intro: “BookRiff CEO Rochelle Grayson explains how her company will open new distribution and revenue streams for curators and content owners. Ever want to compile your own cookbook, travel guide or textbook? Has your publisher edited out sections of your book you’d like to share with interested readers?
Publishing startup BookRiff aims to solve these problems by creating new ways to access and compile content. In the following interview, Rochelle Grayson, CEO of BookRiff, talks about how BookRiff works and how it can benefit publishers and consumers.
She says her company is based on an open market concept, allowing publishers to sell the content they want at prices they set and consumers to buy and customize that content as they see fit. BookRiff will be featured in the next TOC Sneak Peek webcast on August 25. What is a “Riff”? Rochelle Grayson: A Riff is a remix of chapters from published books, essays, articles, or even one’s own content. The concept behind BookRiff is to create an online platform that allows consumers and publishers to remix and to resell content, while ensuring that all original content owners and contributors get paid. http://radar.oreilly.com/2011/08/bookriff-curator-aggregation.html
I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.
I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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