Aug 24, 2011

Good storytelling, content curation and why “commodity” is a state of mind | ZDNet
Share

Written by : Tom George| 0 | Content Strategy

Via Scoop.itSocial Media Content Curation

Humanizing a product or business is one of the biggest challenges for companies, especially the big ones. I’ve been keeping an eye on many brands I like, some old, some new, some that “get it,” some that obviously struggle with the storytelling concept for whatever reason.

Some folks view their company as more of a commodity. My observations got me started drafting this post last week, and then low and beyond yesterday morning, Brian Solis released a new infographic/wheel http://bit.ly/q9D7pB emphasizing the current state of how brands can be more effective at getting their message across various social media channels and mediums in a way that makes sense and builds relationships with consumer.  A story is what defines your place as an individual in this world. It’s what makes you unique and sets you apart from everyone else. This is no different when you are talking about business.

However, social media can be damaging to a brand if they are mislead to believe that drowning their audience in noise and self-promotion is the way to go.   Who needs to have a good story? EVERYONE. You might be a B2B company….. You might be a B2C company….. [read full great article http://j.mp/nJEKeG]
Show original

Enhanced by Zemanta

Tags: , , , , , , ,

Follow Me!

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
Follow Me!
0

Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom