Via Scoop.it – Social Media Content Curation
Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy. Organizations are beginning to get that, but struggle with content sourcing and how to scale.
Besides hiring an editorial staff complete with corporate journalists, one of the most valuable sources of content for online marketing comes from your brand’s community.
Tapping in to what customers care about related to your products /services and what your brand stands for can be a gold mine of meaningful content. Here are 5 of those tips with some additional commentary…… [read full article http://j.mp/neibFP]
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