Via Scoop.it – Storytelling, Social Media and beyond
Interesting post written by Lindsay Grant. There’s a lot to digest but it’s worth reading more than once. What I got out of reading this was the challenge of telling a story that captures who we really are, staying true to that and not being seduced by changing it to gain access to power and influence.
We are naturally different things to different people and it’s definitely a challenge to navigate the social media mashup of our identities through our online activity. It’s a balancing act for sure and it’s important to do whatever we can to stay grounded and not get too far off course. Intro: Narrative Capital Our life narratives have value in the wider world: our ‘narrative capital’.
By telling stories about who we are in the way we want to tell them, we can control the meanings and values ascribed to our lives. Narrative capital can be a way of asserting agency over our own lives in resistance to other dominating narratives, and so the question of what kinds of stories we tell and how we tell them are questions of social justice.
And, as significant chapters of our life stories are articulated through our online interactions, social media plays an increasingly important role in this process. But there is another, less empowering side to narrative capital: the imperative to cultivate the ‘right’ sort of life story.
The kind of story that grants access to networks of power and influence, the kind that presents the constantly upbeat version of ourselves that everyone wants to be friends with or the professional version that is sought after as an employee or expert. The importance of presenting the right kind of story is illustrated by the rise of businesses that promise to help manage, or “sanitize” their clients’ digital footprints.
It also lies behind the well-founded advice given to young people to consider potential future audiences such as employers when uploading information about themselves and their friends. http://dmlcentral.net/blog/lyndsay-grant/life-narratives-social-media
I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.
I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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