Aug 23, 2011

Is the Focus on Technology Ruining Online Community?
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Written by : janlgordon| 0 | Technology

Via Scoop.itContent Curation, Social Media and Beyond

Jay Baer reminds us, it’s all about people engaging and building relationships. Too much emphasis on measuring influence and metrics and asks what happened to good old fashioned communication?

Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. But the big miss in many cases is social media staffing.

We can learn a lot from the past, when instead of humanizing our companies, we just deployed actual humans. Instead of listening software, we just listened. Instead of measuring influence, we just treated our customers well, and with respect.

Did we do a lot more with a lot less?  Today, we spend considerable time and effort and emotional capital on how to construct the ultimate online community, festooned with custom tabs and iframes and videos and the sparkling Christmas ornaments of social media.

I suggest we should largely eschew all that, recognizing it for the tip of the iceberg it really is.  Let’s shift our focus under the water line where the real mass of online community floats   http://www.convinceandconvert.com/social-media-staffing-and-operations/is-technology-ruining-online-community/
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janlgordon

Jan Gordon
Chief Visionary

I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.

I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events

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