Aug 23, 2011

Google+ &; search results: the opportunity for brands
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Written by : janlgordon| 0 | Social Media

Via Scoop.itGOOGLE+ Watch

Matt Rhodes wrote this post, and he really knows what he’s talking about. He’s a Social media consultant, speaker, author and commentator. Strategy Director and Head of Client Services @FreshNetworks.

He has some very encouraging news for brands and google+   Intro:   You may have noticed that Google has started using data from Google+ in search results. For a user this is intriguing and potentially useful – it personalises your search experience.

For brands it begins to explain the benefit you can get from Google+, as well as showing how you should make the most of the opportunities that it offers. If you are logged in to your Google account, your search results are now enhanced by things that your contacts have shared in Google+.

If somebody in your Circles has shared a page publicly then this gives that page a boost in your search results. These ‘Google+ enhanced’ results are designed to give you a more personalised search experience by showing you things that are likely to be more relevant to you.

The real impact of this change, however, is for brands. It gives a clear reason for brands to engage in Google+ and impacts both the search and the social strategies that brands should adopt.   http://econsultancy.com/us/blog/7890-google-and-search-results-the-opportunity-for-brands
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janlgordon

Jan Gordon
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I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.

I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events

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