Via Scoop.it – internetbillboards
No matter the type of content marketers decide is best for their brands, industry conversations suggest that some form of ongoing content marketing will be necessary for businesses hoping to maintain a competitive edge in 2012.
Marketers wondering what strategies merit investment in 2012 should take note: Content marketing is poised to be a competitive priority. A recent Content Marketing Institute forum as well as SES San Francisco insight indicate that content is at the front of marketers’ minds for SEO, social and other online campaigns.
The CMI asked marketers about their top content predictions for the coming year, and experts seem to agree that 2012 will see content marketing take precedence. Several respondents noted that marketers can expect to see budgets moving from advertising toward content marketing.
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