Via Scoop.it – Content Curation, Social Media and Beyond
NEW YORK, Aug. 22, 2011 /PRNewswire/ — Ziff Davis Enterprise (ZDE), a leader in innovative enterprise IT media and… NEW YORK, Aug. 22, 2011 /PRNewswire/ — Ziff Davis Enterprise (ZDE), a leader in innovative enterprise IT media and… Excerpt: Smart Social works for a variety of IT technology solution offerings and allows marketers to share content with social value and variable depth on a broader level. When combined with third-party subject matter expertise, Smart Social enables a vendor’s sales teams to proactively engage with customers and respond to their needs. “One of the main principals of Smart Social is engaging the conversation where it currently exists and amplifying it using our editorial, custom curation, and relevant assets,” said Anthony Adams, Senior Vice President of Products, Ziff Davis Enterprise. “The current approach, used by many in our space, is to build destination sites and try to engage a conversation there. With Smart Social, we build a curation site and bring the assets and experts to the conversation where it is naturally happening.” Smart Social is fully turnkey, thereby reducing the strain on the sponsor’s internal resources. Ziff Davis Enterprise creates, manages and nurtures the growth of every Smart Social program. This includes the development of custom blog posts, discussion threads, and custom groups to ensure audience alignment with the topic. Ziff Davis Enterprise Subject Matter Experts will work with the sponsoring vendor to showcase how they can solve critical, detailed user issues and foster community around solutions. http://www.prnewswire.com/news-releases/ziff-davis-enterprise-announces-the-launch-of-smart-social-online-communities-targeting-technology-professionals-128176578.html
I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.
I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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