Via Scoop.it – Entrepreneurs and beyond
Great article written by Dan Schwabel – Guest blogger for Fast Company & personal branding expert. According to Dan, it’s time for lots of people who think they want to be entrepreneurs to have a heart to heart talk with themselves. Here’s what caught my attention:
Many small businesses, created by young aspiring entrepreneurs, aren’t taking off because of the lack of resources, mentorship, and funds available. Most young professionals are not born entrepreneurs, and are trying to start businesses because they think it’s “cool.”
If they can’t get a full-time job, they see it as an alternative. I know because I’m friends with many of them. With an unemployment rate of over nine percent, the economy has forced us to wake up and alter our career paths to seek refuge within companies instead of taking a leap of faith.
That’s not to say that you can’t build a business on nights and weekends while you have a full-time job, but the problem and reality is that small businesses typically don’t survive after the first year or two and most people aren’t cut out for the entrepreneurial lifestyle. Who’s monitizing social media? http://www.fastcompany.com/1774544/why-social-media-has-created-false-hope-for-future-entrepreneurs
I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.
I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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