Aug 22, 2011

A Crash Course in Marketing With Stories
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Written by : janlgordon| 0 | Content Curation

Via Scoop.itStorytelling, Social Media and beyond

Great post!   Here’s what caught my attention:   If you want your marketing to really sizzle, if you want people to remember it, you need to turn your marketing messages into stories.   The protagonist leads the way   You don’t have a story unless you have a main character — also known as the protagonist — whom the audience empathizes with.   The protagonist helps the audience become emotionally engaged with the story. That’s why very emotional scenes, such as love and action scenes, are so powerful. Think about horror movies, particularly when the killer is chasing the protagonist. The audience is on the edge of their seats because they are experiencing the same fears and rush of adrenaline as the protagonist.   Who or what is the protagonist — the hero — of your business?
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janlgordon

Jan Gordon
Chief Visionary

I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.

I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events

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