Aug 21, 2011

Cross-Generational Mentorships are the Way To Go!
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Written by : janlgordon| 0 | Business

Via Scoop.itContent Curation, Social Media and Beyond

Celeste Gudas has written this wonderful post for Adage and it’s a great concept. There’s so much we can all learn from each other, whether you’re working in an office or not, think about having  people of all ages in a group exploring discuss our changing world from everyone’s perspective.

Think of all the wonderful stories, ideas, wisdom and whatever evolves from that. If your office is anything like ours, then you’re probably sitting in an open floor plan next to co-workers who are in their 20s, 30s, 40s, 50s, 60s and beyond. Welcome to the cross-generational workplace.

It makes for interesting times — especially when it comes to how best to manage employee morale and job satisfaction for an industry that has seen better days. Our recent Salary Survey and Job Market Report for advertising, marketing, digital and creative professions points to an employee base with wanderlust — 56% say they plan to change jobs.

Replacing lost talent is not just an expensive proposition for companies, but for those in marketing, it can be especially harmful to their corporate brand. In an age of social media, where bad news and reviews travel faster than ever, paying attention to what affects employee satisfaction is the secret to both retaining and attracting the best talent available.   http://adage.com/article/best-places-to-work/create-a-great-place-work-cross-generational-mentorships/229404/
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janlgordon

Jan Gordon
Chief Visionary

I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.

I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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Jan Gordon Chief Visionary I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies. I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events

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